Managing and Developing Innovation Customer Relationship System Softw

Question: Discuss about theManaging and Developing Innovationfor Customer Relationship System Software. Answer: Introduction The major aim of this study is to identify the features and specifications of the Nutshell Customer Relationship System Software. Therefore, the concept behind the implementation of this software as well as its value proposition is also analyzed in this study. In addition, the process of sustaining the competitive advantage of Nutshell and its competitive advantage as well is portrayed in this study. The risks associated with the current plan are focused in this study and the resolution techniques are also stated. Furthermore, the improvised softwares skills as well as the team needed for meeting the skills are also discussed in this study. Concept Description The Customer RelationshipManagement can easily cover a huge number of applications and software as well in termsof helping thebusinessfor maintaining the customer support data,accessing business information, customer dataand customerinteraction, sales automation, managing the vendor, employee and the partner relations. The CRM software is mostly used to manage the customer relationship in business (Siu, 2016, p.12). This particular CRM software is the provider of mobile and the web CRM software. Therefore, the concept of developing the Nutshell Customer Relationship Management software is to be useful for the business to meet all CRM objectives. It is mainly composed of the web and the mobile applications for the iOS and Android platforms. In todays date, CRM software is very highly scalable and customized by permitting the business to view the business scopes with the predictive analysis in terms of gaining the actionable insights of the customer with the back-end analytical engine, the prior communication with the business, streamlining the operations depending on the known customer history as well as personalizing the customer service. The reason of the failure of most of the CRM software is that it doesnt deliver the enough value to motivate the sales teams to utilize them. However, Nutshell is the different CRM software. It is much more dedicated in order to help the small and medium businesses for becoming more successful. According to the value proposition context of Nutshell, this CRM software is dedicated for helping the sales team of a company to win more contracts by address the consequences from those numerous Customer Relationship Management software usually suffer (Wang Feng, 2012, p.20). Nutshell is also dedicated to provide both of the user-friendliness and affordability. Concept Analysis Competitive Advantage The most important competitive advantage of the Nutshell CRM software lies in the advantages of the affordability and the user-friendliness features possessed by this CRM software. Many small and medium enterprises have the preference to utilize the Nutshell CRM software as its cost effectiveness as well as it is easy to utilize (Brennan et al., 2014, p.21). It can also help the small and medium organizations to better manage their sales processes to win more deals very quickly. Process to Sustain Competitive advantage The Nutshell Customer Relationship Management software should be improvised by adding some specifications or features with its application in the domain of managing customer relationship. Thus, large organizations would intend also for installing Nutshell in their operations (Nguyen Mutum, 2012, p.401). It would become also a very significant point through which the competitive advantage of the Nutshell Customer Relationship Management software can be sustained as it would increase the large organizations participation in using this particular software. Assumptions in Formulating the Idea Some following assumptions are there those could be taken into consideration during the formulation of this particular concept of sustaining the competitive advantage for the Nutshell customer Relationship Management software. Implementing more improvements over the qualities of product Enhancing the attractiveness to the large organizations as well Giving the exclusive scope of access to the resources. Weakness and the Risk and Way of Solving the Risks The important weakness associated with the Nutshell software is that this software has not become attractive for the large enterprises (Kumar Reinartz, 2012, p.4). Therefore, it can be the obstacle on the way to achieve the competitive advantage for the Nutshell CRM software becoming popular in this industry. This risk can be addressed by improving the software by adding few extra feature to Nutshell so that it can seek attention from the large enterprises as well. Skills and Team Required The developer of the Nutshell CRM software should have some important and essential skills on Customer Relationship Management interms of makingmore improvisations and for adding more features to this particular software. The proper training on the developing process of this CRM software is significant to the management and the design of the CRM system. The successful CRM software development requires the software plus skills. Thus, the developer of this software should have the skill to implement the efficient and the user friendly CRM software with the help of which the companies can easily meet the objectives of the Customer Relationship Management (Nutshell, 2016). The proper and effective data migration is also very important skill that is necessary to be included in the improvised and new Nutshell CRM software. Apart from that, this particular software should be able to test properly before obtaining data migration. A dedicated IT team should be formed in terms of implement the skills of the improved version of this software. Apart from that, the IT team members be properly trained so that they can participate easily in order to develop this software. The project manager should meet all his responsibilities as well as roles in terms of guiding the whole team which is working for implementing this CRM software. Conclusion It can be stated easily after discussing the entire study that the Nutshell software has a good popularity among the medium as well as small organizations because it is user friendly as well as affordable software. Nevertheless, it is also essential for the Nutshell software for adopting some exclusive features that would be very useful as well as helpful for the large enterprises for maintaining their huge customer relationship data. It would enhance simply their chances to achieve competitive advantage. References Brennan, J.J., Siebert, W.H., Cerrone, M.C. Williams, J.R., Buzztable, Inc., 2014.System for customer relationship management using wireless communication.U.S. Patent 8,897,810. Kumar, V. Reinartz, W., 2012.Customer relationship management: Concept, strategy, and tools. Springer Science Business Media. Nguyen, B. Mutum, D.S., 2012. A review of customer relationship management: successes, advances, pitfalls and futures.Business Process Management Journal,18(3), pp.400-419. Nutshell., 2016.Nutshell CRM Tour and Benefits. [online] Available at: https://www.nutshell.com/tour/nutshell-crm/ [Accessed 19 Nov. 2016]. Siu, N.Y.M., 2016. Customer Relationship Management and Recent Developments. Wang, Y. Feng, H., 2012. Customer relationship management capabilities: Measurement, antecedents and consequences.Management Decision,50(1), pp.115-129.